Yumbug

Yumbug’s goal is to shift the public perception of edible insects. Through in-depth research, they have found that crickets are not only nutritious and full of flavour but also represent a sustainable alternative that consumes significantly fewer natural resources than other meats.

The founders behind Yumbug sought a more refined and striking design that would effectively showcase the nutritional benefits of their product.


✳ Brand identity + logo design


✳ Website design

✳ Packaging design


✳ Iconography

✳ Website design


✳ Tone of voice + copywriting


✳ Social media content creation