Yumbug
Yumbug’s goal is to shift the public perception of edible insects. Through in-depth research, they have found that crickets are not only nutritious and full of flavour but also represent a sustainable alternative that consumes significantly fewer natural resources than other meats.
The founders behind Yumbug sought a more refined and striking design that would effectively showcase the nutritional benefits of their product.
✳ Brand identity + logo design
✳ Website design
✳ Packaging design
✳ Iconography
✳ Website design
✳ Tone of voice + copywriting
✳ Social media content creation